About

Where I came from, how I work, and what I am paying attention to right now.

My video preview

Hi there! I’m Gabriel!

Product Designer focused on making complex things feel simple.

I’m a product designer who works across UX, UI, and digital products. I care about understanding where experiences become difficult, finding the friction, and designing clearer ways forward.

My work spans product design, fintech, websites, and digital experiences — with a growing interest in how AI is changing the way products are designed and built.

Outside of work, I spend a lot of time exploring interfaces, reading about design, experimenting with new tools, and building small ideas of my own.

What I can do

I work across the product experience — from figuring out the problem to designing the interface and building the final experience.

Product Design

Research, flows, wireframes, prototypes, and interfaces built around real product problems.

Web Design

Designing clear, responsive websites that balance content, usability, and visual direction.

Web Development

Turning designs into functional digital experiences using modern web tools and front-end technologies.

What I’m into right now

I came into product design through the conversion side — building the funnels and payment flows people actually drop out of. That is still how I read a product: find the step where people quit, then design until they don’t.

AI Tools

Exploring how AI can change the way designers research, think, create, and build.

Minimal Interfaces

Studying how less can communicate more through hierarchy, spacing, typography, and interaction.

Design Systems

Exploring how thoughtful systems make products more consistent, scalable, and easier to evolve.

Website Design

Experimenting with layouts, motion, typography, and interactions for the web.

Automations

Finding repetitive work worth automating and building simpler workflows around it.

Writing & Reading

Collecting ideas from books, essays, and conversations that influence how I approach design.

The values behind my work

Good design isn’t just about how something looks. It’s about how clearly it works, how easily it can evolve, and whether it actually helps someone get where they need to go.

Clarity

Make complex products easier to understand, navigate, and use.

Purpose

Every interaction should have a reason to exist, not just a place in the interface.

Craft

Sweat the details — typography, spacing, motion, states, and everything users feel along the way.

Books I keep coming back to.

A few books that have shaped how I think about design, creativity, and making things.

Don't Make Me Think, by Steve Krug The Non-Designer's Design Book, by Robin Williams The Design of Books, by Debbie Berne Steal Like an Artist, by Austin Kleon