Hi there! I’m Gabriel!

I design digital products that people actually finish using.

I started in front-end and CRO — three years watching where people quit and why. That’s what pulled me into product design. Now I apply it to fintech, where the stakes of a bad flow are highest.

Work

I don’t just design interfaces; I solve product problems. Four projects, each built around a challenge, a set of decisions, and a clearer experience for the people using it.

Fixing onboarding drop-off in a 2.6-star banking app

AllBank (A Thrift Bank) Inc. Self-initiated concept Case study

Fixing onboarding drop-off in a 2.6-star banking app

AllBank (A Thrift Bank) Inc. Self-initiated concept Case study

Fixing onboarding drop-off in a 2.6-star banking app

AllBank (A Thrift Bank) Inc. Self-initiated concept Case study

Fixing onboarding drop-off in a 2.6-star banking app

AllBank (A Thrift Bank) Inc. Self-initiated concept Case study

More work

A little more of what I make

A collection of interfaces, experiments, websites, and visual explorations that show the range of how I design and build.

Explore the gallery

Tech

Design, technology, and automation are all part of how I work. I use the right tools for each problem — from shaping interfaces and building websites to streamlining workflows with AI.

Design

The tools I use to shape interfaces, build design systems, explore ideas, and turn complex problems into clear visual experiences.

Tools

  • Figma
  • Adobe
  • Miro
  • Affinity
  • FigJam
  • Canva

Website

From design to development, these are the tools I use to build responsive websites, landing pages, and digital experiences.

Tools

  • Wordpress
  • Elementor
  • Shopify
  • Javascript
  • HTML
  • CSS

AI + Automation

Tools I use to automate repetitive work, accelerate creative workflows, and explore new ways of building and delivering digital products.

Tools

  • Claude
  • Codex
  • ChatGPT
  • Klaviyo
  • Zapier
  • Make

Blog

I love reading I love writting blogs on my knowlede. so if you are interested check my blogs.building the funnels and payment flows people actually drop out of. That is still how I read a product: find the step where people quit, then design until they don’t.

5 minutes · Sep 2026

Why You Need to Survive as a Product Designer in the Age of AI

AI can generate interfaces, flows, and ideas faster than ever. So what happens to the product designer? I explore what we need to learn, unlearn, and rethink to stay valuable.

Read essay